In 1992 Joe graduated from Harvard Law School and from there embarked on a quest to become a partner in one of the top tier finance firms. While progressing in his career Joe had the privilege of representing and working with numerous international banking institutions and Fortune 500 companies. The transactions Joe worked on in his career totaled in the billions of dollars. Yet when asked, Joe describes his time in corporate law as "sterile." Joe has found that meaningful business is done person-to-person. In his travels around the country as the CFO of Max, Joe was moved by personal interactions with Associates, and finds great satisfaction in seeing how Max's products and opportunity can help people improve their lives.

Joe was introduced to Max in late 2008 when he was the lead counsel for many of Max's corporate initiatives. In that role, Joe was amazed at the scientific breakthroughs that were proprietary to Max, and decided he wanted to be part of the Max team. His passion for Max's products is only matched by his firm commitment to apply his attention to detail in all aspects of Max's growth and to fulfill the fiduciary obligations he has to Max Associates.

Prior to joining Max, Joe spent 14 years as a finance lawyer in New York City. He worked at several internationally known law firms, including Hunton & Williams, Mayer Brown Rowe & Maw, Bingham McCutchen, Allen & Overy, and Pepper Hamilton. While working as a finance lawyer, Joe was the lead lawyer on many complex finance transactions, including leverage leases, synthetic lease deals, credit facilities, acquisitions, and securitizations.

David possesses unique and proven talents in network marketing, product development, and traditional business. His experience includes work for the Covey Leadership Center; marketing; consulting; co-founding a nutritional company; and his work in nutritional product development, for which he is best known. His ability to work with medical and scientific experts and convert the science into breakthrough nutritional products that meet consumer needs and interests has been a great asset to Max.

David has been with Max virtually since its inception, beginning as the Managing Director in 2007. He oversaw both the sales and product development departments. In 2008, David was promoted to Vice President of Product Development, in which he managed the scientific and product portfolios for Max, including the CellGevity acquisition. In 2010, David was promoted to Senior Vice President of Product Development and Operations, which expanded his responsibilities to include overseeing key global operational functions in addition to product development.

Because David's family has been actively involved in network marketing since his childhood, he has a unique ability to understand firsthand the needs of the Associates. He has experienced times when company and field are united in vision and purpose, and how dreams can become realized. His talents and experience, both in and out of the industry, fuel his commitment to making Max International a best-in-class company where people can build their dreams, because he believes in the industry's power to deliver that.

David graduated with a bachelors' degree in marketing from the David Eccles School of Business at the University of Utah.

Jeff Hanson has more than 20 years experience as a software engineer and architect, including working as senior architect for Financial Fusion, chief architect for the Zareus SOA platform, and chief architect for eReinsure.com. He has designed and implemented systems for retail banking, global markets, mortgage lending, newspaper publishing, reinsurance, and others. Jeff is a member of the expert group for the Java Management Extensions Remote API specification and a member of the International Association of Architects (IASA). He has authored many articles and books for the software industry including Messaging Technology for the International Association of Software Architects (IASA) skills library.

Bob feels he was lead to join Max in the fall of 2007 to personally help others find health and wealth and realize their dreams. He has always been looking for a product that would help the body find balance so that it could heal itself, and he found it at Max International. Since joining Max, he has developed relationships with incredible people and witnessed their life-changing experiences. He is dedicated to helping Max's Associates grow their businesses and share the Max mission with the people of the world. He also finds great satisfaction in overseeing the Max Gives Back program.

Bob spent almost 21 years in sales and marketing with some of the top pharmaceutical companies, such as Miles Laboratories, Richardson Vicks, Johnson & Johnson and Whitehall Laboratories. He managed and built two contract manufacturing companies producing powders, capsules, tablets, liquids, creams and lotions for the direct selling industry, and has been CEO and president of several network marketing companies.

An industry veteran for nearly 20 years, Rick started his career with Nu Skin Enterprises, an industry icon that set early growth records and became a billion-dollar giant in the direct selling space. In a variety of senior level roles, Rick worked directly with top producing field leaders and helped the company align resources, technology and strategy to grow organizations and markets around the world. He is expert and creative at attacking business, cultural and regulatory issues on a global scale. He graduated from the University of Utah in International Economics and holds a minor in the Korean language from Brigham Young University.

Trent Larson PhD. comes to Max with over 10 years in software development within the network marketing arena. From team lead, architect to engineer, Trent has handled all aspects of software with one of the largest network marketing software providers.

Trent obtained a PhD from Brigham Young University in Computer Science. His education and experience makes Trent perfect to manage and maintain Max's technological presence.

With more than 20 years experience in network marketing, Eric is proud to be involved in the industry and for what it offers people. He has great faith in Max/'s ability to help people in three key areas/-their health, their financial well-being, and their personal development. He also strongly believes in the importance of relationships that develop through network marketing, and the impact for good that people can have on each other.

Eric has extensive experience in field relations, leadership development, customer service management, sales support and international market development. He earned an MBA from the Marriott School of Management and a bachelor's degree in international relations from Brigham Young University.

With more than 15 years in the Network Marketing industry, Lela has created programs and tools that have helped thousands of Associates around the world attain their personal goals.

As a former Director of Marketing at Nu Skin Enterprises and as the Director of Marketing with one of the fastest growing start-up network marketing companies, Lela has worked in all facets of marketing, from product development to international marketing, and launched more than 50 products globally. Lela earned a Bachelor of Science degree in Sociology at Brigham Young University.

Justin comes to Max International with more than 15 years of management experience in sales, service and marketing, both in the U.S. and international markets. Prior to joining Max, Justin worked for Oracle, the world's largest enterprise software company, working with Fortune 50 companies in the high tech and aerospace and defense industries. While in college, he joined for an international movie production and distribution company, eventually becoming the VP of Sales and Marketing of a 600-person call center organization. During his time there, he was involved in restructuring the customer service department, developing numerous technology implementations, and starting preferred customer programs in England and Canada.

Erin came to Max in 2008 with a wide background in corporate, regulatory, and criminal law, as well as executive management. After graduating from Harvard Law School, she worked in the Manhattan office of what is now Dewey & LeBoeuf. There she worked in complex litigation on various areas including M&A, derivative shareholder claims, and insurance defense. She was also on the insurance regulation oversight team, for LeBoeuf's biggest client, Lloyd's of London, on which she monitored regulations in five northeastern states. After her tenure at LeBoeuf, she returned to Boston to manage all personnel at a non-profit foundation for at-risk children. After two years, she left to do appellate litigation with a Harvard Law professor, to edit scholarly legal textbooks and articles, to teach as a fellow at Harvard College, and later to pursue a PhD in U.S. History on the west coast. After finishing her Ph.D coursework, she moved back to Utah and joined Max.

Erin's responsibilities include or have included: overseeing all aspects of FDA and FTC compliance; chairing Max's Compliance Committee, which is responsible for monitoring associates' actions and websites in order to ensure compliance with a host of issues; overseeing and directing all litigation; reviewing and/or drafting business and confidentiality agreements of all kinds; reviewing all marketing materials; coordinating and approving all patent, trademark, and other IP applications; directing the company's legal policy at present and for the future; assisting in international expansion and the formation of international subsidiaries; and helping to negotiate business agreements.

Mark is passionate about empowering people to make positive changes in their lives, and developing systems and support to provide a structure where real change can occur. In his role at Max, he wants to give Associates the tools they need to leverage the Max opportunity and help them zero in on what matters most to them in life. Since joining Max in 2009, Mark has impacted the lives of hundreds of Associates through his personal development seminars and his caring service supporting their businesses.

Mark has a wealth of experience in sales, marketing, business development and organizational and personal effectiveness training. He spent 14 years with the Franklin Covey Company and conducted more than 1,400 seminars on time management, goal setting, and personal effectiveness. Mark also spent several years helping manage the Direct Sales division at Franklin Covey and worked closely with several of the largest network marketing/direct sales organizations in the world, including Amway, Mary Kay, Avon, and Nu Skin Enterprises.

Mike comes to Max International with more than 18 years' experience in sales, service and management in the mechanical contracting industry. As a senior project manager his expertise consisted of contract negotiations, internal process, communication and quality assurance development, revenue and profit forecasting, and material and equipment procurement for the special projects division of CCI Mechanical, Inc., Utah's largest mechanical contracting firm. During 12 years of managing this division he developed and implemented sales and budgeting processes and strategies to improve and facilitate project requirements along with developing and maintaining long-term customer relationships. He earned a bachelor's of science degree in mechanical engineering and a minor in mathematics from the University of Utah.

At Max, Jim is responsible for the operations in Max's international markets. He also helps with taxes and employee compensation plans. He is responsible for locating and determining expansion strategies as well as executing the expansion by overseeing product registration, business licensing, and logistical implementation. Prior to Max, he was a partner in the law firm of Pepper Hamilton LLP from July 2007 to February 2010. From 1985 to 2007, he was a tax partner in the New York office of Hogan & Hartson. He received a BE in Electrical Engineering from Villanova University in Pennsylvania. His law degree is from Fordham University and he has an LLM from NYU, both in New York City.

Vince has more than 30 years experience in network marketing, beginning as distributor in 1978 and moving into the corporate side in 1983. He has launched a number of companies into the Australia/New Zealand markets and has a close affinity with the distributors, having been one himself. Vince believes that a successful company needs the synergy of both corporate and field to be as one, because one without the other can't exist. Over the years he has seen many people literally rise from obscurity to become successful leaders.